PHOTO COURTESY OF CARTIER
Cartier has officially welcomed actor and television personality PP Krit Amnuaydechkorn as its newest brand ambassador. Their relationship stretches back several years, beginning with his appearance at the Clash de Cartier party in 2022. Since then, he attended Cartier’s High Jewellery Exhibition in Phuket in 2024, as well as its flagship boutique opening at Siam Paragon the following year.
The partnership continued to deepen further as time passed. Most recently, PP Krit fronted Cartier’s end-of-year campaign, donning the Santos de Cartier timepiece. He also showcased iconic jewellery creations, including the new LOVE Unlimited collection. So by the time Cartier made the appointment official in May 2026, the collaboration already felt like a natural progression.
Bold, expressive and endlessly creative. These are the three qualities Cartier chose to highlight when announcing its latest ambassador. Unsurprisingly, they are also three qualities anyone familiar with PP Krit’s illustrious career would immediately recognise as fitting.
After all, the Thai star has built a reputation not only through his work on screen. He also shines through a distinctive personality that resists easy categorisation. In many ways, he embodies the same spirit of self-assured individuality that Cartier champions across its watches and fine jewellery creations.
Speaking on this new chapter, PP Krit shared, “I am truly happy to begin this new chapter as Cartier brand ambassador. To me, Cartier is more than just jewellery - it represents stories, memories and confidence that feel both timeless and full of life. I love how each creation carries its own elegance while still having a unique character of its own, which is something I deeply connect with. I am excited to continue this journey with Cartier, creating meaningful moments and sharing joy and inspiration together.”
