PHOTO COURTESY OF LOUIS VUITTON
Louis Vuitton is expanding its La Beauté Louis Vuitton beauty range with a first-of-its-kind lip liner with a monogram-shaped tip. Back in August 2025, the collection debuted with the LV Rouge lipstick, LV Baume lip balm and LV Ombres eyeshadow. The LV Crayon now joins the lineup in the same sculptural packaging by industrial designer Konstantin Grcic.
Legendary makeup artist Dame Pat McGrath created the liner in collaboration with Louis Vuitton. Drawing on her signature techniques that defined lips on the maison’s runway shows for more than two decades, she designed it to pair effortlessly with LV Rouge and LV Baume. Whether defining, reshaping or creating the illusion of fuller lips, it serves as the ultimate finishing touch.
PHOTO COURTESY OF LOUIS VUITTON
Beyond its striking design, the LV Crayon also delivers on performance. A peptide-infused formula glides on with a creamy, featherlight feel while visibly enhancing lip contours. The result is long-wearing, precise definition that doesn’t compromise on comfort.
Shade-wise, there’s surely something for everyone. Dame McGrath has curated 10 highly pigmented shades to suit a wide range of skin tones. Options span from the understated 190 Beige Atlas to the statement-making 896 Monogram Rouge. In between, expect wearable nudes, sophisticated rosewoods and of course, the maison’s signature reds.
Priced at SGD78, the LV Crayon is now available in Louis Vuitton boutiques and online. To complete the ultimate luxury lip experience, a collection of coordinating accessories launches alongside. Items include the Lip Blending Brush (SGD155), the Beauty Sharpener (SGD630) and a monogrammed Lip Pencil Case (SGD1320).
