PHOTO COURTESY OF CHANEL
Jacob Elordi’s latest leading role sees him step into the spotlight as the new face of Bleu de Chanel. The Australian actor, known for riveting performances in Saltburn, Priscilla and most recently Wuthering Heights, now serves as ambassador for the iconic fragrance line. He also fronts the campaign for Chanel's Bleu de Chanel L’Exclusif, the scent’s boldest and most intense expression yet.
Pairing Elordi’s effortless charisma with cinematic vision, the campaign captures the spirit of Bleu de Chanel. Directed by Academy Award-winning filmmaker Alfonso Cuarón, the captivating short film explores desire, individuality and emotional connection. At the same time, it redefines masculinity through a sense of ease, confidence and intrigue.
Thrilling, playful and brimming with humour, the film marks another first for the maison’s fragrance advertising. Its inaugural action film dedicated to a scent follows a Bleu de Chanel L’Exclusif bottle as it changes hands. Through a whirlwind of acrobatics, high-speed chases and martial arts showdowns, sparks fly between Elordi and a mysterious woman. The action eventually culminates in a blue agate vault against the skyline of a bustling Asian metropolis.
PHOTO COURTESY OF CHANEL
Since its debut in 2010, the Bleu de Chanel has stood as a modern olfactory icon. What began as a fresh, citrus-driven eau de toilette evolved into a richer eau de parfum in 2014. Then came a more intense parfum in 2018. Each refined expression builds upon the collection’s aromatic-woody signature, anchored by sustainably sourced New Caledonian sandalwood.
This brings us to the Bleu de Chanel L’Exclusif, arguably the boldest and most enigmatic interpretation to date. Launched in late 2025, it opens with a striking aromatic amber accord before revealing rich leathery and resinous facets. As the fragrance settles, creamy sandalwood emerges, creating a distinct trail that feels warm, magnetic and sophisticated. It comes in the line’s signature square bottle, rendered in a shade somewhere between blue and black.
What’s more, devotees now have another reason to celebrate. Previously available in 60 ML (SGD268) and 100 ML (SGD377), Bleu de Chanel L’Exclusif now arrives in a larger format. The 160 ML size retails for SGD495, exclusively at Chanel's Fragrance & Beauty boutiques and the recently renovated Takashimaya counter.
