PHOTO COURTESY OF BALENCIAGA
Balenciaga clearly knows how to tap into the thrill of a collectible photocard, as its latest Icon Photocards campaign proves.
PHOTO COURTESY OF BALENCIAGA
Reframing fashion through a cultural lens, the campaign, lensed by photographer Hannah Moon, boasts an all-star cast. Brand ambassador PP Krit Amnuaydechkorn shines in striking collage-style portraits alongside Juyeon, Ma Sichun, Yang Chaoyue and Chen Feiyu.
PHOTO COURTESY OF BALENCIAGA
Under the direction of creative director Pierpaolo Piccioli, the campaign cuts and layers imagery onto crisp white paper stock. The resulting visuals resemble illustrated panels pulled from graphic narratives or superhero collector cards. Each celebrity thus becomes the protagonist of their own cultural universe, styled in Balenciaga’s most recognisable accessories and new-season ready-to-wear.
For Thai superstar PP Krit, his effortless charisma and trend-setting sense of style slip seamlessly into the campaign’s hyper-modern mood. Here, he showcases house icons including the Le City and Rodeo bags. Both appear in fresh sizes and finishes that are now available in select Balenciaga stores worldwide and online.
Balancing slouchy sophistication with understated edge, Balenciaga’s signature bags are paired with accessories such as the Jet sneakers, Comfy loafers, Cosmo sunglasses and Eisa jewellery. They accompany looks from the summer and fall 2026 collections, including the new TechWear line of athletic-inspired separates.
