PHOTO COURTESY OF MARNI
Marni unveils its latest Singapore boutique at Paragon, and it arrives as an immersive space where sculptural design meets house signatures. The opening marks the Italian label’s second standalone store in the city, following its 2024 debut at Marina Bay Sands. Spanning over 100 sqm, the store presents men’s and women’s ready-to-wear alongside bags, shoes and accessories.
Step inside the visually striking space, and you’re immediately greeted by the brand’s distinctive red logo against a chromatic grey backdrop. Setting the tone, this enveloping palette extends seamlessly across floors, walls and panels. However, it is anything but flat, thanks to a considered interplay of glossy and matte finishes. As you move through the boutique, depth unfolds through subtle yet precise detailing.
Metallic accents punctuate the space, adding moments of contrast and refinement. At the same time, the architectural language feels both rigorous and sensorial. Signature design elements further define the interior, transforming it into a tactile expression of Marni’s contemporary identity. Polished wavy steel rails curve with a petal-like fluidity, displaying ready-to-wear with movement.
PHOTO COURTESY OF MARNI
Meanwhile, rounded metallic tables and vitrines introduce rhythm, showcasing bags and footwear with intention. A mirrored wall enhances the sense of scale, amplifying spatial depth throughout the boutique. It also frames the eyewear display, alongside shelves where bags are neatly arranged. Together, these elements create a layered visual experience that feels intimately curated.
For all its architectural rigour, the boutique remains inviting. Plush geometric sofas in blush-beige velvet soften the interior while offering a place to pause. Take your time browsing signature pieces, from the Tulipea Bag to the Soft Ballerina Mary Jane and Mary Jane Running Sneakers. Each reflects Marni’s distinctive approach to elegance.
So the next time you find yourself in the middle of Orchard Road, consider this your cue to step inside. Experience the new Marni boutique at 02-16/17/18 Paragon, where design and fashion converge seamlessly.
