PHOTO COURTESY OF HERMÈS
For years, Hermès’ Rodeo remained the ultimate #iykyk charm. A puffy Milo lambskin horse with playful leather frills, it dangled from Hermès bags, quietly signalling insider status. But now, it evolves with the Rodeo Robeo. By introducing an interchangeable ‘robe’, the maison transforms a cult favourite into a playground of customisation.
In a move timed perfectly for the Year of the Horse, Hermès isn’t just trotting out old favourites. Instead, it’s expanding its stable with a plethora of options. For starters, the Rodeo Robeo Coeur adds a whimsical heart-shaped charm in contrasting colours. Meanwhile, the Rodeo Robeo 24 is a nod to the legendary flagship at 24 Rue du Faubourg Saint-Honoré.
For those seeking something more elevated, the Rodeo Robeo Rock delivers in exotic skins. Options include the sumptuous Ombre Natura and Noir Niloticus lizard. On the other hand, the Rodeo Robeo Plush leans into softness with Merino wool. As a result, it feels fluffier than ever, making for a tactile charm you won’t be able to resist squeezing.
While the core Rodeo silhouette remains unchanged, these new robes add a playful new layer, both literally and figuratively. Of course, the real magic of Rodeo Robeo lies in the interchangeability. You can mix and match the removable robes across your collection and make your own mark on an Hermès icon.
