PHOTO COURTESY OF PRADA
After arriving in Singapore last year with a counter at TANGS at Tang Plaza, Prada Beauty now unveils its first standalone flagship. Located at 01-02B Raffles City Shopping Centre, the new boutique brings together the brand’s full fragrance and makeup collections. The entire Prada Beauty universe sits under one impeccably designed roof.
PHOTO COURTESY OF PRADA
At the entrance, a façade adorned with the iconic triangle motif proffers a sleek invitation. Step inside and the black-and-white checkered marble floor immediately catches the eye. Notably, it’s a nod to Prada’s first boutique in Milan’s historic Galleria Vittorio Emanuele II. Meanwhile, the maison’s emblematic minty pastel green washes across the walls, framing neatly lined shelves in unmistakable Prada style.
First launched in 2023, Prada Beauty approaches cosmetics with the same forward-thinking philosophy that defines the fashion house. Think futuristic minimalism paired with high-performance formulas. At the same time, beautifully engineered packaging takes centrestage. Many designs are refillable, proving that form and function can easily co-exist.
Not sure where to start? Look to favourites like the Prada Reveal Mesh Cushion (SGD125), which imparts a luminous, blurred matte finish. Then there is the Pradascope Lash Extending Volume Mascara (SGD65), complete with a 180-degree lift-and-grip brush. Finally, the Prada Hand Cream (SGD90) nourishes hands, nails and cuticles in one step.
PHOTO COURTESY OF PRADA
For fragrance lovers, the new Raffles City flagship boutique introduces a more concentrated expression of Prada Paradoxe with the Radical Essence Parfum (SGD342 for 90 ML). It also debuts the latest masculine scent, Prada Paradigme Eau de Parfum (SGD200 for 100 ML). Fronting the launch is Thai heartthrob Win Metawin, recently named Prada Beauty’s regional ambassador.
