PHOTO COURTESY OF FRED
Few jewellery houses capture sun-soaked elegance quite like Fred. Affectionately known as The Sunshine Jeweller, the high jewellery maison has long channelled the French Riviera’s luminosity and vitality. Since its founding, this spirit defines its creations. And surely none embodies it more clearly than the enduring Force 10 collection.
First introduced in 1966, the original bracelet style quickly became a house signature. It drew inspiration from the founder’s passion for the sea and sailing. The first design paired the now-iconic nautical buckle with a braided cable. As a result, it balanced strength with style, and sporty ease with sophistication.
Now, to mark the line’s 60th anniversary, Fred unveils new Force 10 rings. At once familiar yet refreshingly modern, this medium-sized iteration reimagines the signature buckle. Subtly reshaped curves meet sharper angles and more defined attachments. Crafted in yellow, white or pink gold, some versions feature a delicate semi-pavé of diamonds that catch the light.
As always, versatility remains central to the Force 10 line. These rings balance strength with delicacy, while remaining polished and easy to wear. Designed for both women and men, they invite personal interpretation. Whether worn alone or layered, they retain the adaptability and radiance that defines Fred’s Force 10, much like the Riviera itself.
