PHOTO COURTESY OF FENDI
Enter the Mamma Baguette, Fendi’s latest riff on its most iconic silhouette. The original Baguette, named after the way women tuck a French loaf under the arm, remains a house classic. Over time, it has secured trademarks, patents and copyrights that protect its design. Consequently, the Baguette stands not only as an It-bag, but as intellectual property royalty.
Ever the chameleon, the Baguette continually reinvents itself. It appears in a spectrum of colours and materials, from fabric to leather and exotic skins. Moreover, it spans countless sizes. But in recent months, the spotlight shifts firmly to the new Mamma on the block.
PHOTO COURTESY OF FENDI
This spin-off carries its own playful attitude. At the same time, it reinforces Fendi’s belief that reinvention fuels longevity. Rather than replicate the original, the Mamma Baguette softens and loosens the codes. As a result, it feels both nostalgic and refreshingly new.
The small size, measuring 16 cm by 13 cm, is particularly charming. Compact yet impactful, it features a removable top handle and an elongated sling for multiple styling options. Additionally, its relaxed, deconstructed silhouette introduces side drawstring pulls. These create a cinched variation absent from the classic Baguette.
Available in Anemone Purple, Broom Yellow, Cappuccino and more, it gleams with a tone-on-tone FF clasp. Therefore, the look reads monochromatic yet unmistakably bold. Retailing at SGD3350, the Mamma Baguette Small electrifies any ensemble. Unsurprisingly, it secures its status as the latest must-have on every style insider’s radar.
For more information, do visit FENDI.com
