Fendi Launches New BFF Bag Charms For Lunar New Year

PHOTO COURTESY OF FENDI

PHOTO COURTESY OF FENDI

For Lunar New Year, Fendi unveils a limited-edition capsule celebrating craftsmanship and togetherness. The Roman fashion house blends its unmistakable design codes with auspicious motifs rooted in Chinese tradition. Amongst the highlights are new additions to its growing range of collectible Fendi BFF charms.

This season, the adorable charms return in refreshed guises. Their outfits are reworked with intricate details that reward a closer look. Rich red hues, long associated with luck and prosperity, set the festive tone. Playful persimmon and peanut motifs add charm and meaning, referencing the Chinese phrase ‘good persimmons and peanuts’, thus poetically wishing for smooth paths ahead and good things to come.

PHOTO COURTESY OF FENDI

Measuring approximately 25 cm tall, the mini charms are certainly characterful. One comes with pink shearling hair and a red knitted hoodie. Orange and persimmon details add further contrast, alongside leather bermudas and white FF-stamped leather trainers. Another appears with an adorable peanut in hand. She is styled with pink mink hair and a meticulously crafted red leather dress. Orange accents and matching shearling-trimmed leather shoes highlight exceptional savoir-faire.

First introduced for fall-winter 2025/26, the Fendi BFF family expands further. This time, it welcomes a show-stopping maxi version that pushes the concept firmly into collector territory. Measuring approximately 56 cm tall, the maxi charms come in varied looks and styles which means there is definitely a doll for everyone. 

For more information, do visit FENDI.com

PHOTOS COURTESY OF FENDI

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