PHOTO COURTESY OF DIOR
Dior Beauty steps into the new year with a brighter, bolder Dior Addict universe. This time, the maison reimagines the crowd-favourite line as a coordinated collection. Fragrance and lips now glow together in effortless, colour-led harmony.
PHOTO COURTESY OF DIOR
Guided by perfume creation director Francis Kurkdjian and makeup creative and image director Peter Philips, a new chapter unfolds. Fronting the campaign are Dior Beauty ambassadors Anya Taylor Joy, Jisoo and Willow Smith. Each brings their own confidence and individuality to a story rooted in joy, colour and self-expression.
For the first time, Dior Addict introduces a trio of gourmand eau de parfums. These playful but polished scents spotlight the fruity side of Dior florals. Firstly, Rosy Glow pairs Damascus rose with juicy lychee, softened by a creamy caramel accord. Then Peach Glow blends jasmine absolute with vanilla whipped cream for a velvety finish. Lastly, Purple Glow combines Tuscan iris and candied raspberry for a crisp floral sweetness.
The perfume bottles are certainly part of the delight. Rendered in soft pink, velvety peach and vivid mauve, they recall oversized Dior Addict lipsticks. Each translucent, candy-colour bottle features a clear lid and the silver #DiorOblique logo. Sized for easy carry, they retail at SGD120 for 30 ML and SGD169 for 50 ML. The Dior Addict perfumes are now available at all Dior Beauty boutiques, counters and online.
PHOTO COURTESY OF DIOR
Launching alongside the fragrances is the iconic Dior Addict Lip Glow Oil, priced at SGD63. It returns with enhanced lip care benefits, as well as new Sparkly and Glaze finishes. These join the Juicy finish across 16 pH-activated shades. Highlights include 077 Rosy Candy, 041 Peachy and 104 Black Cherry, designed to pair seamlessly with the new scents, so you can glow from top to toe.
