PHOTO COURTESY OF CHANEL
Chanel officially names Jung Kook as its newest global ambassador for Fragrance & Beauty, signalling an exciting new chapter. For the French maison, the partnership reaffirms its commitment to working with talents who continuously reinvent contemporary creative codes. And who better than one whose boldness, energy and creativity inspire a new generation?
As a singer and songwriter, the BTS star has built an extraordinary musical footprint. Standouts include Euphoria, My Time and Still With You, alongside collaborations with Lauv and Charlie Puth. His voice also powered Dreamers, the official FIFA World Cup Qatar 2022 soundtrack. His solo era has been equally explosive, with chart-toppers like Seven (feat. Latto) and 3D (feat. Jack Harlow). Most recently, his first solo album Golden further cemented his global reach.
“I am truly delighted to join Chanel Fragrance & Beauty as global ambassador,” Jung Kook shares. He also praises the maison’s balance of heritage and modernity. “As an artist, I try to stay true to my own style while embracing new challenges, so this partnership is especially meaningful to me.”
Meanwhile, Chanel’s head of global creative resources for Fragrance & Beauty, Thomas du Pré de Saint Maur, echoes the sentiment. “He is an inspiration for the new generation, bringing passion and creativity wherever he goes. I am genuinely excited about this upcoming collaboration.”
Expect to see much more of Jung Kook going forward, as the K-pop icon brings his boundary-pushing artistry into the world of Chanel's Fragrance & Beauty.
