PHOTO COURTESY OF LOEWE
The fusion of K-pop’s global influence with fashion feels equally fresh and deliberate in Loewe’s new campaign featuring Giselle. As a member of girl group aespa, she brings a cool, commanding presence to the spring-summer 2026 pre-collection. The spotlight falls specifically on the Panta animation, an eye-catching nod to Loewe’s now-iconic denim boots.
The appeal of the Panta concept lies in its ability to translate ubiquitous denim cues into full leather form. Contrast stitching, metal rivets, and the familiar pocket layout naturally create a subtle utilitarian edge. These details give both the Puzzle and the Flamenco an unexpected twist grounded in everyday style.
PHOTO COURTESY OF LOEWE
Loewe reimagines both signature silhouettes with finishes that mimic the classic five-pocket jeans. The Panta Puzzle appears in the small size at 24 cm by 16.5 cm, keeping the proportions neat and modern. Whereas the drawstring Panta Flamenco Clutch is slightly larger at 30 cm by 24.5 cm, its relaxed profile offering structured undertones.
PHOTO COURTESY OF LOEWE
In the campaign, Giselle carries both bags in Vintage Brown, a rich hue that anchors each look. But the Panta Puzzle (SGD6250) and the Panta Flamenco Clutch (SGD5550) will also arrive in Black and Light Ghost, each crafted in shiny calfskin for a polished finish. Shot by Johnny Dufort in Seoul, the campaign perfectly reflects this tension between the familiar and the refined.
Giselle appears in quiet moments of contemplation around the city, navigating between quiet interiors and modern architecture. Whether sitting with the Panta Puzzle resting lightly on her lap or walking with the Panta Flamenco Clutch by her side, Loewe’s brand ambassador embodies calm assurance, giving the Panta series a poised, contemporary edge.
