PHOTO COURTESY OF LOEWE
This just in. Loewe names Song Kang as its newest brand ambassador, marking an exciting chapter for the South Korean actor and the Spanish fashion house. The announcement feels timely, energising Loewe’s global narrative with fresh star power.
Besides compelling screen performances in “Love Alarm”, “Sweet Home, Nevertheless” and “My Demon”, Song Kang stands out for his distinctive style and striking good looks. Wearing a knit sweater, buttery-soft leather jacket and Loewe’s signature Flow Sneakers, he obviously lives up to his new title.
He also expresses clear enthusiasm for the partnership. “I have always been drawn to Loewe’s innovative approach to craft and leather,” he shares. “In my work, the balance between experimentation and staying true to my artistic roots is just as essential, which makes me genuinely excited to begin this new chapter together.”
Fresh from completing his mandatory 18-month military service, Song Kang steps into this new phase with ease. Expect to see much more of him in the months ahead, fronting campaigns that bridge his charisma with Loewe’s craft.
