PHOTO COURTESY OF POP MART
Step right up, because the circus is in town. This Halloween, Pop Mart unleashes its Why So Serious collection, a spooktacular-themed drop arriving 10 October 2025. Your favourite characters, including Labubu, Crybaby, Dimoo, and Twinkle Twinkle, don circus costumes for a night of seasonal mischief. Ready to join the show? Here are four standout treats from the season’s most boo-tiful drop.
01 - Pop Mart Why So Serious – Crybaby Vinyl Plush Blister Pack, SGD39.90
Tears? Yes. Drama? Absolutely! This Crybaby is channelling full clowncore, complete with curly hair, conical hat, ruffled collar, striped tights and red nose. Of course, those signature puffy cheeks and heart-tugging teary eyes steal the spotlight.
Standing 14 cm tall, this charming plush is perfect for display or emotional support during spooky movie marathons. A coral ring clasp makes it easy to accessorise; hook it onto bags, keys or anywhere that needs a little extra flair.
02 - Pop Mart Why So Serious – Vinyl Plush Blind Box, SGD37.90
These 16 cm vinyl plush pendants are your ticket to the cutest circus in town. Each charm comes with a clasp hook and transforms an iconic Pop Mart character into a whimsical circus persona with just the right amount of dramatic flair. There are 10 designs in total, comprising eight regular, one secret and one hauntingly beautiful super-secret edition. Sold in blind boxes, every pull is a surprise.
You have a 1:8 change of finding regular figures, including Flame Crown Dimoo, Juggling Clown Labubu and Crimson Dancer Molly. The Bubblegum Twinkle Twinkle secret edition comes in at 1:40, while Moonlit Mask Labubu is the ultra-rare super-secret at 1:80. Leave it to fate, or secure a full set of eight for SGD303.20. Either way, the circus is calling.
03 - Pop Mart Why So Serious – Pendant Chain Blind Box, SGD15.90
Furry and plush charms aren’t the only accessories getting a circus makeover. These 30 to 32 cm long pendants also join the show. Each anchors a circus-themed Pop Mart character hanging from a beaded cord with a hook clasp.
Slightly puffy and endlessly versatile, they can serve as key chains, bag charms or even wrist straps. The designs mirror those from the plush blind boxes, with 10 styles in total. Eight regular editions and two secrets all come in blind boxes for that extra thrill.
04 - Pop Mart Why So Serious – Magnetic Sealing Clip Storage Box, SGD13.90
Bags and keys aren’t the only things worth accessorising. This series also offers a line of magnets to jazz up your fridge or any suitable surface. Measuring 9 cm by 9 cm, these mini squares feature circus poster–inspired artwork of popular Pop Mart characters, such as Silver Mist Clown Hacipupu and Acrobatic Sprite Pucky.
Each magnet comes with a functional big top-inspired sealing clip for snacks and treats. Remove the clip, and the magnet doubles as clever storage for pencils, notes or even candy. Also available in the blind box format, there are six styles in total, comprising five regular editions and a secret Rainbow Jelly Bean Twinkle Twinkle, to hunt down.
