Miu Miu Reimagines Collegiate Style With Atheneum

PHOTO COURTESY OF MIU MIU

PHOTO COURTESY OF MIU MIU

What happens when collegiate classics meet Miu Miu’s irreverent spirit? You get Atheneum, a thoughtful edit of ready-to-wear, accessories, shoes and bags. The pop-up collection blends preppy campus codes with modern Italian flair, giving varsity charm a fashion-forward edge.

Fusing timeless elements with a rebellious twist, the collection mixes fall-winter 2025 runway looks with exclusive new designs. Sporty blousons, striped cashmere knits and pleated skirts get playful updates through unexpected fabrics, layered silhouettes and clever proportions. Meanwhile, nappa ballet flats, gymnasium sneakers and penny loafers in brushed leather evoke the nostalgia of student life.

Bags also play a starring role. Icons like the Beau and Pocket appear alongside newcomers such as the Ivy and Solitaire. But a pop-up exclusive to put on your radar? The versatile Plaid & Leather Backpack that combines a refined aesthetic with casual functionality.

The lively plaid fabric pairs with a structured front flap that features a leather Miu Miu logo. The smart multi-pocket design is a nod to school-gear functionality, while chic details elevate it for everyday wear. Two sizes are available, priced at SGD3200 and SGD3700, in lively seasonal colourways and gold-tone hardware.

The smaller option, measuring 18 cm by 22 cm by 15.5 cm, comes in Emerald, Red/Green and Slate Gray/Cocoa Brown. Whereas the 25 cm by 29.5 cm by 12.5 cm version is available in Camel/Green and Red/Green. Both sizes feature adjustable leather harness straps and a top handle, but the smaller offers extra versatility. Its larger handle allows for easy elbow carry, while removable straps let you carry it crossbody.

The Atheneum pop-up won’t be landing physically in Singapore, but the good news is that you can now shop the edit online via Miu Miu’s e-boutique.

For more information, do visit MIUMIU.com

PHOTO COURTESY OF MIU MIU

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