PHOTO COURTESY OF CELINE
En route to Paris Fashion Week for Celine’s summer 2026 show, K-pop star and style icon Kim Taehyung (aka BTS’s V) turned heads at the airport. In hand? A deep brown Smiling New Luggage, elevated by an unexpected but charming detail. Pop Mart’s Hirono Living Wild - Fight For Joy Plush Doll, cleverly repurposed as a bag charm.
Hirono, created by contemporary artist Lang, is more than just cute. The character represents emotional complexity, exploring life’s ups and downs while capturing raw, fleeting feelings that shape who we are. It’s a plush with depth, not just a decorative flourish.
This edition tells the story of Hirono retreating to a secluded mountain cabin. An eerie bear shadows him, embodying his darkest emotions. Dressed in a bear costume, Hirono becomes a reminder that our emotions aren’t enemies to defeat, but parts of ourselves to understand and embrace.
Standing at 16 cm tall, the adorable plush wears removable denim overalls with white stitching. He also carries a flaming torch, symbolising the inner light we carry even in our darkest moments. A small fabric loop on one ear lets collectors attach hardware and transform it into a bag charm. Yes, just like V.
Priced at SGD39.90, the Hirono Living Wild – Fight For Joy Plush Doll is available at Pop Mart stores and online, if you’re lucky enough to snag one.
