PHOTO COURTESY OF LOEWE
In the frenetic world of fashion these days, every new collection is splashed across social media in timely curated drops. But Loewe is opting for a well-executed tease, offering glimpses and a sneak peek of what’s to come for their upcoming spring-summer 2026 runway presentation in Paris.
What seems clear is that they’re not just selling apparel and accessories. Instead, they’re setting a whole new mood while building anticipation. At the helm, of course, are the brand’s co-creative directors, Jack McCollough and Lazaro Hernandez.
PHOTO COURTESY OF LOEWE
Instead of a single superstar headlining the campaign, Loewe is curating a diverse cast of up-and-coming talents. These include the likes of Erin Kellyman, Eva Victor, Isla Johnston, Lewis Gribben, Megan Northam, Orlando Norman and Théodore Pellerin. Is this a hint that a new era is about to dawn at the Spanish fashion brand?
PHOTO COURTESY OF LOEWE
Stay tuned for the official spring-summer 2026 show, streaming live from Paris on 3 October at 5:30 PM in Singapore. With glimpses of the Flamenco bag nestling amongst vibrant flowers, Loewe sets the stage for a fresh and exciting collection.
