PHOTO COURTESY OF CHANEL
The fashion world frequently brings back beloved silhouettes, but rarely with the sheer, unadulterated delight that accompanies the return of Chanel’s Heart Bag. It’s part of the fall-winter 2025 pre-collection that serves as a precursor to the main collection of the season that launches in September.
Chanel's Heart Bag sparked a frenzy upon its initial release, and this highly anticipated return is no less impactful. On the surface, it’s an undeniably cute bag, a saccharine symbol of affection. But beneath the quilted exterior and heart-shaped flap with CC twist-lock closure lies two surprisingly spacious compartments.
The pre-collection not only delivers a full-size Heart Bag measuring 19 cm by 18 cm. It also offers a smaller Clutch With Chain iteration that measures 13 cm by 12 cm. And to top it off, an adorable bag charm to dangle casually over the strap of your Chanel 25 bag.
PHOTO COURTESY OF CHANEL
But if the Heart Bag is sweetly familiar, then Chanel’s new Makeup Palette Minaudière is delightfully clever. Debuting this season, the plexiglass wonder blurs the lines between accessory and objet d’art. It features strass details that replicate the brand’s signature makeup palette, complete with decorative eyeshadows and a sparkling brush applicator.
This playful nod to the tools of beauty forms a stunning 13 cm by 13 cm companion for elegant evenings. Whether you tote it via the top handle or sling it casually over the shoulder, this eye-catching minaudière taps into a growing desire for individuality.
The appearance of both the Heart Bag and the Makeup Palette Minaudière signals a deliberate move towards a more playful aesthetic. Campaign images, captured by Craig McDean, of house ambassador Jennie posing leisurely in the gardens of the Palais Royal in Paris, also reflect this. In other words, there’s plenty to look forward to with Chanel’s fall-winter 2025 pre-collection.
