PHOTO COURTESY OF FERRAGAMO
Ferragamo’s Hug Bag swiftly earned its place as a contemporary icon of the Italian fashion brand. The line also recently expanded to include variations such as briefcases, tote bags and SLGs. Ferragamo also introduced the Hug Soft, a newish iteration that results in a more relaxed and malleable feel. As its name suggests, the style drapes and hugs the body more closely.
This season, the structured yet subtly rounded form of the Hug Soft bag takes on a new, approachable character in denim. More than just a simple swap of materials, denim doubles as a solid alternative to buttery-soft calfskin. In fact, it plays right into the current trend of laidback bag styles.
Even though it’s crafted in denim, the top-handle bag retains the Hug’s signature shape. Inside, you’ll find leather lining throughout, from the underside of the flap to inner slip pocket and central zip compartment. An adjustable, removable shoulder strap enhances its versatility, so you can wear it hands-free as a shoulder or crossbody bag.
Measuring 32.5 cm by 21 cm, the Hug Soft in denim is the ideal everyday carryall for men and women. Simple, chic and minimalist, embrace it at local Ferragamo boutiques in Singapore or visit sites like NET-A-PORTER to learn more.
