PHOTO COURTESY OF BURBERRY
Burberry has a new face and it is one the K-pop world knows well. The lead vocalist of Korean boy band Stray Kids officially joins the British fashion house as its newest global ambassador. With a distinctive personal style, Seungmin brings effortless charm and fresh energy to the heritage brand.
PHOTO COURTESY OF BURBERRY
Celebrated for his boundary-breaking approach to music and fashion, the artist’s self-expression, authenticity and creativity align seamlessly with Burberry’s evolving spirit. And this appointment also happens just in time for its latest Festival campaign.
Since debuting with Stray Kids in 2018, the 24-year-old has been at the forefront of the group’s meteoric rise. With a bold, genre-defying sound and self-produced tracks, the eight-member group soon became a global chart-topping powerhouse. It even earned a Billboard Music Award for Top Global K-pop Artist in 2024.
“It’s an honour to join the Burberry family,” Seungmin shares. “It’s an iconic British brand with a rich heritage, and I love that connection.” And clearly, the feeling is mutual. Burberry’s chief creative officer Daniel Lee adds, “His passion and sense of style will make working together a lot of fun.”
