PHOTO COURTESY OF PRADA
After much anticipation, Prada Beauty officially launches in Singapore. Beauty enthusiasts will be glad to discover that in addition to the existing Prada Fragrances collection, the brand’s full range of makeup and skincare is now available for the first time locally.
First introduced in 2023, the beauty brand emphasises reimagining cosmetics through a futuristic and minimalist lens. With sleek, refillable packaging, as well as a focus on high-performance formulas, the line blends beauty with Prada’s iconic fashion sensibility.
PHOTO COURTESY OF PRADA
The launch includes a full suite of Prada Color makeup essentials designed to enhance the complexion and define the eyes and lips. Expect lipsticks, eyeshadows, eyeliners, mascaras and foundation, as well as a curation of brushes and application tools.
Complementing the makeup line is the Prada Skin Augmented Skin skincare collection. Developed with eco-conscious formulation processes and inspired by the innate power of adaptogens, the range includes a cleanser, essence, serum and creams.
Here are three Prada Beauty crowd-favourites to start with. Firstly, the Prada Monochrome Hyper Matte Lipstick that comes in a sculptural, refillable case. A velvet-matte lipstick, this delivers bold colour payout in a single swipe. Infused with bifidus extract and jojoba oil, it hydrates while offering a comfortable, long-wearing finish.
Next, the long-lasting, transfer-resistant Prada Reveal Skin Optimizing Foundation that offers buildable coverage with a soft-filtered finish. Part-skincare, part-makeup, the formula is infused with vitamin E and niacinamide to improve skin tone. It simultaneously hydrates and enhances skin’s natural radiance, all while refining texture over time.
Lastly, the star of the skincare collection, the Augmented Skin The Serum. Designed to recalibrate your complexion, the formulation of the transformative cream-to-water serum features bio-based ingredients. It augments your skin’s resistance to daily stressors, while smoothing, firming and leaving behind a healthy glow.
Eager to see the collection up close? The Prada Beauty counter is now open at TANGS at Tang Plaza. #happyshopping
