PHOTO COURTESY OF NEW BALANCE
Bold colours, hype collaborations and the relentless pursuit of what’s new typically define sneaker launches. Yet, around this time every year, New Balance invites its community to pause and appreciate the quiet appeal of grey. For 2025, Grey Days begins on 1 May, kicking off a month-long celebration of this unassuming hue that remains stoically relevant.
Exclusive product drops across the celebration promise no fewer than 21 footwear and 11 apparel styles in grey. It culminates in highly anticipated releases, such as the cult-classic 1300JP making its once-every-five-years return on 29 May 2025.
Other notable hits include the popular 1906 Loafer, a hybrid sports shoe that incorporates elements of the penny loafer. The tech-forward ABZORB 2010 and 471 are also on the slate. New Balance’s Grey Shop will introduce new sneakers, like the 1000 and 9060, alongside grey apparel, so you can create your best monochrome look.
An annual reaffirmation of a New Balance signature, Grey Days reminds us that choosing grey doesn’t mean playing it safe. In Singapore, coveted kicks and apparel from the line-up range from SGD65 to SGD439.
