PHOTO COURTESY OF MAX MARA
Back in 2015, Max Mara launched its now-iconic Whitney Bag. The limited-edition piece was created in collaboration with architectural practice Renzo Piano Building Workshop (RPBW). It marked the inauguration of the Whitney Museum of American Art, which RPBW studio also designed.
Inspired by the modular elements of the museum’s façade, clean lines and a ribbed design characterise the tote bag. To celebrate the design’s 10th anniversary, the Italian fashion house is reintroducing it in a host of colours and sizes.
PHOTO COURTESY OF MAX MARA
Made in Italy, the Whitney Bag features panels of leather meticulously arranged to create a seamless pleated exterior. On the inside, the roomy cool-girl tote contains multiple pockets, while a detachable shoulder strap provides extra versatility.
To mark the special occasion, Max Mara reissues 125 pieces of the original aluminium-hued model that reflects the museum’s metallic façade. Alongside, the anniversary edition comes in a whopping 13 new colours. These range from soft pink and gold to ocean blue, green and black.
There are also six different sizes to choose from, with the number of pleats corresponding to the size of the bag. A new five-ribbed design joins the Whitney Bag collection, which offers options from a cute mini to a stylish carry-all to suit every need, style and mood.
