PHOTO COURTESY OF LOEWE
Ten years. In the ever-shifting trends of fashion, for a single bag style to not just endure but flourish through a decade is the ultimate reflection of the enduring artistry of Loewe’s Puzzle. While the Spanish fashion house readies itself for the official unveiling of the #Puzzle10 collection on 29 May 2025, it’s time for fans to get excited.
PHOTO COURTESY OF LOEWE
From its audacious debut on Loewe’s spring-summer 2015 women’s runway, the revolutionary design immediately distinguished itself. That novel cuboid construction inspired by the ancient art of origami not only evoked curiosity. Its playful deconstructed form also invited interaction, quickly transcending mere accessory status to become a veritable icon.
PHOTO COURTESY OF LOEWE
For its anniversary, the Puzzle 10 collection goes all out. Firstly, there are 19 re-editions from past collections (16 of which are shown above), each showcasing diverse construction techniques. That’s everything from intricate appliqué, embroidery and cross-stitch to incomparable leather marquetry. Accompanying each piece are a commemorative metal plaque on the suede interior, as well as a Loewe balloon charm.
The pièce de résistance is the Puzzle 10 Confetti (the 20th bag and the only 'new' one) embellished with hand-embroidered leather confetti. Layers of tiny leather rounds in pastel blue, cream and pink mix with brilliant fuchsia, electric blue and silver to form a burst of celebratory energy. Encapsulating the OG’s playful spirit, it’s a fitting tribute that further demonstrates that innovating the Puzzle knows no bounds.
Loewe’s Puzzle 10 collection is a reminder that in a world of ever-increasing speed, genuine artistry will always find its place. If you missed various iterations over the years, here’s your chance to snag re-editions, such as the Varsity, Polka Dots, Plumeria and Pixel. And of course, meet the brand-new Puzzle 10 Confetti.
