PHOTO COURTESY OF LOEWE
Loewe and Swiss sportswear brand ON join forces once again for fall-winter 2025. This time, they expand the line-up with new ready-to-wear offerings, while introducing a reimagined version of the Cloudventure 2.0 sneaker. Melding Loewe’s style sensibilities with ON’s sportswear codes, this collab creates a well-rounded collection of stylish athleisure gear.
PHOTO COURTESY OF LOEWE
Firstly, the updated Cloudventure 2.0 sees a semi-translucent mesh upper layered over Loewe’s signature Anagram. While showcasing this dynamic interplay of texture and depth, the sneaker also incorporates ON’s signature Cloudtec®️ technology, Helion super foam and Missiongrip rubber outsole for all-day performance-level comfort.
Choose from neutral shades of Eggshell, Gunmetal, Pale Pink and Sand. Loewe x ON also introduces a vibrant grass green hue, alongside tri-colour combinations in blue/red/white and yellow/tan/grey. The Cloudtilt sneaker also gets a refresh, with Electric Blue and Pale Pink options joining the family. Carryover shades include all Black, All White, and Dark Sand, giving you another chance if you previously missed out.
The extended ready-to-wear and accessories capsule supports an active lifestyle, featuring technical garments and statement outerwear. The collection is based on a colour palette of earthy neutrals and energetic accent colours. More importantly, they are crafted from fabrics engineered for breathability, comfort and lightness.
To prove that there’s something for everyone, prices start at SGD100 for a pair of Loewe x ON co-branded socks, with a wide selection of athleisure wear as well. The sneakers, at SGD750, comes in sizes for men and women, with a worldwide release slated for 14 May online and a day later at retail boutiques.
