PHOTO COURTESY OF GOYARD
Goyard’s introduction of the Beluga Mini marks a clever and compelling reinterpretation of an archival piece. The original 1970s Beluga featured an oversized holdall silhouette, its DNA inspired by soft laundry bags. This new incarnation, however, scales it down, in a bid to adapt to contemporary needs.
Still, in retaining core elements like the leather handles and the inherent use of Goyardine canvas, the new mini version stays true to Goyard’s signature codes. It further incorporates practical features, such as a protective inner drawstring pouch and a versatile removable strap.
As such, the Beluga Mini is an excellent day-to-night choice, easily switching from chic bucket bag to casual crossbody. Another plus point is its lightweight appeal, as the inner pouch is crafted in cotton linen, and the strap is kept sleek and thin for comfortable carry.
Looking to its past to innovate for the present, Goyard distils the spirit of a robust, lightweight travel bag into a compact accessory. Retailing at SGD3730 at Goyard’s standalone boutique at Takashimaya Shopping Centre, the Beluga Mini comes in all 11 classic colours.
