PHOTO COURTESY OF CHANEL
From Lake Como to Singapore. Yes, Chanel announces a repeat of its cruise 2026 collection at a yet-to-be-disclosed location in Singapore on 4 November 2025. Following its initial unveiling in Italy, this strategic move clearly signifies Singapore’s importance to the French luxury house.
Far from being a mere repeat, this re-staging allows the brand to connect deeper with its local clientele. Simultaneously, it drums up excitement for the collection’s arrival, which typically launches toward the end of the year in November. It is also another opportunity to showcase Chanel’s creativity in a specially chosen location.
12 years since its first cruise show by the late Karl Lagerfeld at Loewen Cluster, this emblematic return also reiterates Chanel’s continued focus on upgrading the clients’ experience in Singapore. Especially since it follows boutique upgrades in Marina Bay Sands and Takashimaya Shopping Centre.
The exact location and potential celebrities in attendance are still a mystery, so one can only wonder what’s in store as Chanel’s Lake Como-inspired collection descends on Singapore on 4 November 2025.
