PHOTO COURTESY OF BALENCIAGA
The doors officially swing open on Balenciaga’s sprawling new boutique on Orchard Road just three weeks after its soft launch. Spanning 932 square metres across two levels in Paragon, the space is as much a statement as the collections it houses, thus signalling Balenciaga’s evolving retail vision.
PHOTO COURTESY OF BALENCIAGA
Encapsulating ‘raw architecture’, the store’s design language is a stark departure from traditional retail concepts. The glass façade offers a peek into an interior where brushed concrete and galvanised steel tiling dominate. The duplex boutique offers bags, shoes and accessories for both men and women.
Balenciaga’s ready-to-wear hangs from suspended steel bars, while raw metal and aluminium structures populate the space with a sense of industrial utilitarian cool. Plush leather seating invites repose amidst the concrete interior, while smoked-glass partitions offer hints of privacy.
PHOTO COURTESY OF BALENCIAGA
And most notably, tucked away on the mezzanine level lies Singapore’s first Balenciaga VIC room for esteemed guests. This exclusive area is reminiscent of the fitting rooms at the brand’s haute couture store at 10 Avenue George V. Underscoring its importance, the bespoke space is replete with leather couches, beige carpeting and soft cream curtains.
PHOTO COURTESY OF BALENCIAGA
Store exclusives include limited-edition tank tops personally autographed by global brand ambassador PP Krit Amnuaydechkorn. The Thai star also graced the grand opening of Balenciaga’s swanky new Paragon boutique, alongside local artistes and regional tastemakers.
