PHOTO COURTESY OF RIMOWA
Besides just adding splashes of colour to its practical polycarbonate luggage, Rimowa’s introduction of seasonal hues to the Essential line is becoming somewhat of a tradition. This time, it infuses the travel landscape with another two new hues, namely Granada and Verde.
Inspired by the natural world, these colours capture the very essence of travel. The dusty pink of ripe pomegranates translate into Granada, while Verde embodies the energetic green of the agave plant. In these hues, suitcases across Cabin, Check-In M, Check-In L and Trunk Plus sizes encapsulate that spirit of discovery.
This launch also cleverly reframes the Essential luggage as trusted companions. Complete with premium polycarbonate construction and monochromatic handle, zipper, badge and wheels, of course. This echoes the sentiment that how we travel matters just as much as where we’re going, right down to well-compartmentalised interiors with mesh zip pockets and Rimowa’s patented compression system.
PHOTO COURTESY OF RIMOWA
Taping into a modern desire for personal and expressive travel, the German luggage maker extends the nature-inspired palette to other product offerings. Think matching packing pouches and toiletry cases, as well as the signature nylon backpack and sliding tote for everyday use. The polycarbonate Personal also excels as a compact grab-and-go crossbody.
In Granada and Verde, Rimowa brilliantly conveys the idea that the journey itself can be as colourful and curated as the destination. Especially when it’s accompanied by your favourite Essential luggage.
