PHOTO COURTESY OF GOYARD
Goyard operates with quiet confidence, eschewing e-commerce platforms and splashy campaigns, instead opting for traditional retail boutiques worldwide. Nowhere is this more apparent than in its approach to limited editions. Instead of displaying such exclusive offerings on shelves, it reserves them for only those in the know.
Following 2024’s oceanic theme, the maison switches things up with Le Jardin Goyard. Taking fans on a metaphorical garden stroll, this year’s limited-edition capsule paints the iconic Saint Louis tote in two vibrant hues. Standing out from the classic Goyardine canvas colours, Iris is a baby blue, while Fuchsia carries a blend of pink and red.
Goyard typically portrays the Saint Louis with the Goyardine canvas facing outwards, but did you know that it is reversible? In doing so, you reveal the inner beige fabric and leather piping that form the bag’s edges. However, 2025’s exclusive Le Jardin Goyard rendition depicts summery floral motifs, making the reversibility factor extra special.
In Singapore, the Le Jardin Goyard Saint Louis tote comes in PM and GM sizes, which measure 34 cm by 28 cm and 40 cm by 34 cm respectively. They also command a higher price point of SGD3120 and SGD3440. Visit the standalone Goyard boutique in Takashimaya Shopping Centre to find out more.
