PHOTOS COURTESY OF THE RESPECTIVE BRANDS
Move over, mainstay footwear brands, because a subtle shift is underway. Performance footwear from the likes of Hoka, ON, Salomon and Saucony are stepping clearly and confidently into the spotlight. Instead of focusing on athletes, these brands are gradually pivoting towards everyday silhouettes that blend comfort, functionality and style.
For decades, sneakers were largely dominated by basketball heritage. However, today’s discerning consumer is drawn to brands prioritising innovation and purpose-driven design. Leading the charge, these four brands are introducing new kicks on the block that blur the lines between athletic prowess and urban chic.
01 - Hoka
Initially a marathoner’s dream running shoe, Hoka now attracts a broader audience looking for all-day comfort and foot support. While appearing unconventional to some, their exaggerated soles are a defining element of the brand. Besides, the maximalist cushioning and chunky style also star in an upcoming collaboration with Italian fashion house, Marni.
Elsewhere, sneaker styles like the Alpine-inspired Tor Summit are a part of the growing #gorpcore trend, bringing the popular outdoor hiking aesthetic into the heart of the city. With a focus on cushioning and stability, Hoka resonates with those seeking a pair that can handle long commutes, urban exploration and everything in between. HOKA
02 - ON
The Swiss disruptor captures attention with its unique CloudTec technology. Distinctive hollow pods in the sole that absorb impact while providing superior cushioning define every ON shoe. Originally targeting runners, ON’s sneakers have since transcended the track.
Today, it finds favour through contemporary brand partnerships with the likes of PAF (Post Archive Faction). Another ongoing collaboration centres around a series of Cloudtilt sneakers designed with Loewe. Other minimalist designs, such as the Cloudnova, often feature clean uppers and tech-inspired soles that ON likens to ‘running on clouds’. ON
03 - Salomon
Salomon’s roots lie in trail running and outdoor adventure (yes, it’s another leading name in #gorpcore). But its designs are also finding a surprising home in today’s urban landscape. For example, those who covet the XT-6 include fashion-forward individuals seeking a blend of utility and style. One of its signatures, the style features unique tread patterns and technical features.
Another factor that explains its rising popularity? Its association with outdoor exploration adds an element of authenticity in this budgeoning era of functional footwear. Besides, Salomon’s sneakers can not only handle diverse terrains and weather conditions. It also boasts big-name collaborations like the Maison Margiela MM6 that Rihanna wore for the Super Bowl. SALOMON
04 - Saucony
Founded in 1898, heritage brand Saucony is seeing a resurgence in popularity, thanks to its retro-inspired kicks. Despite being one of the oldest shoe brands around, it continues to up its game, unafraid of contemporary competitors.
For example, its bouncy Endorphin shoes are highly coveted by sneaker enthusiasts and fashionable individuals alike. If you’re leaning toward everyday kicks, Saucony’s Jazz and Shadow are popular classics not to be missed. Both offer unisex sizes and plenty of colours for him and her. SAUCONY
For more information, do visit the brands’ respective sites
PHOTOS COURTESY OF THE RESPECTIVE BRANDS
