PHOTO COURTESY OF LOUIS VUITTON
Drop everything! Louis Vuitton is launching its first makeup collection, La Beauté Louis Vuitton. Slated to launch in autumn 2025, the new beauty arm will be helmed by world-renowned makeup artist Dame Pat McGrath.
PHOTO COURTESY OF LOUIS VUITTON
Dame McGrath has been working backstage at Louis Vuitton fashion shows for more than 20 years. She will now serve as Louis Vuitton’s first creative director of cosmetics. In her new role, she will be developing a lifestyle beauty experience that extends beyond products.
While what La Beauté Louis Vuitton will offer remains to be seen, rumours are that the line will launch with 55 lipsticks, 10 lip balms and eight eye palettes. But if the maison’s teaser images of makeup smears are anything to go by, you can look forward to a red lipstick and bronze eyeshadow detailed with iconic LV monogram motifs.
La Beauté Louis Vuitton is certainly one of the most eagerly anticipated beauty releases of 2025. And while you wait with bated breath for more information, why not start looking at vanity cases from the maison to hold your soon-to-be beauty delights?
