PHOTO COURTESY OF COACH
Here to prove that experiential shopping still reigns supreme, Coach announces a fun takeover of ION Orchard. From 8 March, the Tabby Shop is transforming the space into a vibrant and immersive experience. More than just a retail destination, the pop-up serves as a celebration of the brand’s iconic Tabby bag.
PHOTO COURTESY OF COACH
Coach’s Tabby Shop transports visitors into a playful and imaginative world. Reimagining the Tabby silhouette as an impressive installation, it invites you to snap your OOTDs. Ready to give your bags extra personality are a range of charms (yes, including the resin cherry and T-Rex) and chain straps. As for bags, there are plenty of Tabby styles to look forward to, with fresh colour and size updates.
Firstly, meet the new Chain Tabby in soft-grained leather with leather top-handle and interchangeable straps. Some of the available colourways include Black, Chalk, Honey Brown and Sage. Look forward to whimsical offerings like the Twisted Tabby (a pop-up exclusive Tabby) with distorted proportions, while the Quilted Tabby returns in new colours like Bluebell and Fuchsia.
PHOTO COURTESY OF COACH
You can get hand-painted customisations and curated Coach motifs by local artists Tiffany Lovage and Aeropalmics. This on-site service is complimentary with every leather bag purchase at the pop-up. Tiffany will be on-site every Friday from 2 PM to 6 PM, while Aeropalmics will be at the pop-on on Saturday from 2 PM to 6 PM.
Visitors can also sign up to redeem complimentary Coach Puffy stickers and limited-edition Tabby popsicles inspired by the new spring colours. The popsicle will be available every Friday and Saturday from 2 PM to 8 PM, with a daily limit of 300 redemptions.
For those that make a purchase at the pop-up, there's a raffle offering the chance to win Coach bags, SLGs and other prizes, while customers who meet a minimum spend will also be eligible to receive an additional gift. Coach's Tabby Shop pop-up at ION Orchard’s Level 1 atrium from 8 March to 10 April.
