PHOTO COURTESY OF LOUIS VUITTON
Remember when Pharrell Williams sent a foldable sandwich bag alongside a shopping tote down the spring-summer 2024 runway? Mimicking the saffron yellow hue of Louis Vuitton’s paper carriers, they also displayed the oversized logo and ‘Maison Fondée En 1854’ tagline. Quirky and eye-catching, the bags, especially the Shopper Tote MM, quickly gained popularity, prompting new renditions in seasons since.
For spring-summer 2025, the Shopper Tote MM showcases the new Autres Cuirs Monogram. It mirrors the appearance of the classic Monogram Canvas, except that it actually uses supple calfskin leather. Utilising a special technique, Pharrell also applies an aged finish to the iconic motif, natural cowhide trims and leather strap.
Another option to look forward to is the Shopper Tote MM in LV Vers Damier Ebene coated canvas. The Damier motif gets a modern polychromatic style update, while still paying homage to the brand’s heritage. With its alternating squares, Damier serves as a metaphor for the diverse individuals who form the global community, hence giving rise to the accompanying LV Vers United hang tag.
But if you’re all for a more minimalist style, the 40 cm by 32 cm tote also comes in Safran and Vert cowhide leather. Further proving that it’s not just a one-off, the Shopper Tote MM also appeared in new colours during Louis Vuitton’s latest fall-winter 2025 show by Pharrell and Nigo.
The Shopper Tote MM is a classic-in-the-making for sure, so get your hands on them now. Prices start at SGD4600 for LV Vers Damier Ebene coated canvas, SGD6550 for cowhide leather options, and SGD7150 for the Autres Cuirs Monogram. Which cheeky take do you have your eyes set on?
