PHOTO COURTESY OF COACH
You’ve definitely seen Coach’s popular Cherry Charm taking TikTok and social media by storm. Those glittery red resin cherries with gold-tone brass stems and leaves are charming (excuse the pun) fashionistas everywhere. Coach’s knack for turning everyday objects into coveted accessories sees this one dangling from handbags via the accompanying Coach-branded clasp.
This February, the popular Cherry Charm officially graduates from tiny trinket to full-on motif gracing Coach bags. Playful yet chic, the cherry print adds a pop of colour and personality to signature styles like the Dinky (SGD650), Swing Zip (SGD895) and Tabby (SGD750) bags, all in either polished pebbled leather or glovetanned leather.
The collection also extends to SLGs, with prices starting at SGD220 for the Small Wristlet and Essential Card Case. The former, a mini pouch with a detachable wrist strap, measures 19 cm wide and 12 cm high, while the compact cardholder features the cherry print front and back.
Think of it as a celebration of the Cherry Charm’s success, now amplified and reimagined anew. A playful nod to its heritage while keeping its finger firmly on the pulse of contemporary fashion, Coach demonstrates how to keep its product offerings fun, functional and with the right touch of whimsy.
