PHOTO COURTESY OF CHANEL
Following Dua Lipa’s front row appearance at its spring-summer 2025 haute couture show, Chanel unveils the singer-songwriter as the face of the new Chanel 25 bag.
PHOTO COURTESY OF CHANEL
Captured sauntering down the bustling streets of Manhattan and from a photo studio, the campaign film that Gordon von Steiner directed follows Dua Lipa through a day in New York. As she dances, runs and sings, she effortlessly rocks the new hobo handbag with a drawstring closure.
Described as an heir to Chanel’s emblematic bags, the new #Chanel25 design revisits the iconic codes of the maison. It incorporates the signature double C logo, distinctive quilting and leather-interlaced chain, as well as two large side pockets. Combining bold elegance with functionality, the style will be available in three sizes.
As for colours, Dua Lipa totes black, beige, denim and white versions through the streets of New York City. Excitingly, campaign photographs by David Sims also showcase additional colours in pastel pink, yellow and silver.
Can’t wait to see more? Stay tuned for the full Chanel 25 handbag campaign, which will be unveiled in March.
