PHOTO COURTESY OF LOEWE
Loewe unveils its spring-summer 2025 campaign that David Sims photographed right in the heart of Catalonia’s Collsacabra region in Spain. Against the picturesque countryside of Tavertet, the images burst with evocative colour. Celebrating the enduring connection between Loewe and nature, the campaign expounds on the bond deeply rooted in its Spanish heritage.
PHOTO COURTESY OF LOEWE
In this idyllic setting, Drew Starkey, Taylor Russell and Loewe global ambassador Wang Yibo seemingly become one with the landscape. Each carries key pieces from the upcoming launch, which marks the 10th anniversary of Jonathan Anderson’s creative direction.
PHOTO COURTESY OF LOEWE
Taylor Russell holds in hand the Madrid, a voluminous shoulder bag that debuted at Loewe’s spring-summer 2025 runway show. Elsewhere, Drew Starkey and Wang Yibo pose with the new Featherlight Puzzle. This rendition now boasts a soft and lightweight finish to celebrate 10 years since its introduction.
The images feature an eclectic mix of floral prints and earthy hues, as well as a textural play of materials. Classic styles like the Flamenco Purse, Pebble and Squeeze also make their return in new colours for the season.
The spring-summer 2025 campaign isn’t just about showcasing pieces from the collection. Loewe also sought to create a dialogue between fashion and the environment, draping accessories over branches or amongst soil and rocks, and blurring the lines between art, fashion and nature.
