PHOTO COURTESY OF CHANEL
Fronted by house ambassador and singer-songwriter Gracie Abrams, Chanel’s spring-summer 2025 pre-collection channels 90s elegance with a feminine twist. Through Craig McDean’s understated images and Sofia Coppola’s art direction, campaign visuals showcase signature house codes like pearls and tweeds with unexpected contrasts.
For those who might be unfamiliar with Chanel’s seasonal rotation, the pre-collection serves as a prelude to the spring-summer 2025 runway collection. The latter only arrives some time in March, so consider this an appetiser. It’s a chance to discover fresh designs while getting a taste of what’s to come.
Pearls, a hallmark of Gabrielle Chanel, take centrestage. They not only elevate tweed jackets and faded denim but also play a key role in the new Small Tote. Two rows of faux pearls serve as the handles of lambskin bag.
The 22 cm by 17 cm handbag also comes with leather-interlaced chain straps, allowing for crossbody or over-the-shoulder wear. Finishing touches include the CC twist-lock for an extra layer of security.
The Small Tote is another novelty silhouette to watch from Chanel’s spring-summer 2025 pre-collection. Pair it with matching black and white accessories, shoes and costume jewellery, and you’re all good to go.
