PHOTO COURTESY OF BURBERRY
Burberry unveils a timeless gift this festive season, reimagining its iconic check scarf as a breathtaking 3D sculpture. The monument, comprising oversized steel and canvas structures, recently stood in the heart of London’s Covent Garden. The next installation will grace Shanghai’s Longteng Avenue in Xuhui District from 21 December 2024 to 3 January 2025.
PHOTO COURTESY OF BURBERRY
To further celebrate its sumptuous collection of scarves, the British fashion house invites guests and visitors to deepen their acquaintance. Simply scan a QR code to discover a dedicated virtual Scarf Try On platform. It will also offer Burberry’s personalisation service, which embroiders up to three initials (in one of five colours) on the corners of your desired scarf.
The signature Burberry check is available in a wide selection of scarves featuring alpaca wool blends, as well as cashmere and silk. In particular, the cashmere is still woven on traditional looms at an age-old (since 1797, to be specific) Scottish mill, before it is washed and brushed to create its luxuriously soft finish.
Burberry’s scarves typically start from SGD525 and SGD670 for the alpaca wool and cashmere options respectively. Plus, there are plenty of styles for both men and women. Are you ready to get #WrappedInBurberry this holiday season?
