PHOTO COURTESY OF CHANEL
Following the enchanting Chanel Winter Tale Christmas light-up at Marina Bay Sands, The Magical House of Chanel pop-up opens its doors to the public. Can’t wait to check out the immersive journey that celebrates the timeless heritage of the maison’s olfactory masterpieces? Then here’s what you can expect.
PHOTO COURTESY OF CHANEL
Happening at the Marina Bay Sands event plaza, The Magical House of Chanel is framed by icons of the house and gift boxes galore. Gear up for magic and wonder as you step within the enchanted wonderland that offers photo ops galore.
PHOTO COURTESY OF CHANEL
The pop-up spans three interconnecting rooms, beginning with a whimsical quest though a dark, snowy forest. An illuminated mysterious doll house anchors the space lined with frosted trees and snow-covered fragrance icons. Embark on a game of numbered Chanel winter tales by uncovering the symbolism of the maison’s codes.
Then traverse into the next room and fall into a spell of Chanel’s festive imaginings. Discover captivating miniature scenes on interactive panels showcasing Chanel fragrances. One sees a cute train transporting the iconic N°5 perfume to a rotating double C snowflake.
Finally, wrap up your enchanted journey in the last room that’s styled as an elegant apartment. The wonderful world of Chanel Beauty lets you experience a selection of exclusive fragrances and dazzling holiday makeup products.
While you can’t cart your favourites out on-site, it’s the perfect opportunity to pick out the perfect gift. Just pull up a seat near the ‘fireplace’ and take part in the N°5 Olfactory Crush experience. It lets you explore scents of the season to meet your perfume match.
The magical experience continues around Marina Bay Sands with the delightful Chanel Winter Tale Christmas light installation on display until 31 December 2024. This features iconic house emblems, such as the N°5 bottle, the lion and camellia flower, suspended amongst comets and snowflakes.
The Magical House of Chanel pop-up, on the other hand, runs until 25 December 2024. It opens Sundays to Thursday from 10:30 AM to 10 PM, while on Fridays, Saturdays, eve of public holidays and public holidays, it closes at 10:30 PM.
