PHOTO COURTESY OF BURBERRY
In 2022, Burberry recognised Bright’s global appeal and appointed him the first Global Brand Ambassador from South Asia Pacific. His frequent appearances at Burberry’s London fashion shows further solidify his connection to the brand and the city. It all culminates in his starring role in Burberry’s latest short film, Bright In London.
PHOTO COURTESY OF BURBERRY
The captivating cinematic exploration transports viewers to the heart of the British capital. There, donning Burberry’s iconic trench coats and signature RTW pieces, Bright navigates the city’s serene waters amidst iconic landmarks such as the London Eye, Tower Bridge and the Palace of Westminster.
In the film, Bright eloquently states, “London weather is always unpredictable. You need something that can protect you from all conditions, while still looking effortlessly stylish. Like a Burberry trench coat.” His resonant voiceover invites viewers to share his sensory experience, immersing them in the sights and sounds of London.
The Global Brand Ambassador also showcased a curated selection of Burberry outerwear. Each piece he wore in Bright In London clearly illuminates the brand’s effortless elegance and functional style.
