PHOTOS COURTESY OF MAKE UP FOR EVER
Dany Sanz, the founder of Make Up For Ever, once said, “Products are serious, but makeup remains a game.” For those who are ready to play, Make Up Forever opens its first-ever boutique in Singapore at Takashimaya Shopping Centre.
Since its inception in 1984, the French cosmetic brand has been working with professional makeup artists to revolutionise makeup. The result? Efficient products in an infinity of colours that are sharp but simple to use.
This includes the iconic HD Skin Foundation (SGD74), a highly buildable foundation that remains undetectable on 4K cameras. The OG reinvented foundation over 10 years ago for the arrival of high-definition cameras in the film and TV industry. Today, the reformulated version with enhanced performance blurs and masks imperfections with a true-to-skin finish for up to 24 hours.
Aside from the classics, the store also offers new and exclusive makeup products. For example, the HD Skin Face Essential Palette (SGD140) that serves up 12 easy-to-blend shades for face and cheeks in a travel-friendly case. You’ll also find the Ultra HD Pressed Powder (SGD36) and the Ultra HD Loose Powder (SGD36) in limited-edition lilac packaging. Both work to blur imperfections and reduce shine.
Another reason worth making a trip down for is its personal Color Analysis (SGD50) service. A beauty advisor will identify the makeup colours that best suit your skin tone and face shape for a more effective and enjoyable makeup routine. Sessions can be booked online via the brand’s website and the fee is fully redeemable for products.
Ready to play with makeup? The new Make Up For Ever retail space at B1-30A Takashimaya Shopping Centre opens daily from 10 AM to 9.30 PM.
