PHOTO COURTESY OF CARTIER
In latest Cartier news, the maison appoints Hyunjin of K-pop boy band Stray Kids as its newest ambassador. The multifaceted artist, known for captivating performances and cutting-edge style, shared, “It is an incredible honour to join them (Cartier) in this journey, as we continue to inspire and challenge the boundaries of beauty and creativity together.”
Stray Kids boasts multiple awards, including Billboard Music Awards’ 2023 Top K-Pop Album. They are currently on their dominATE World Tour, with an upcoming stop in Singapore on 28 September 2024. As their lead dancer and rapper, Hyunjin not only matches the timeless elegance that defines Cartier.
PHOTO COURTESY OF CARTIER
Also embodying its creative spirit, the 24-year-old has also written some of the group’s most successful songs. Such as B-sides, Red Lights, Taste and Cover Me, for example.
In Cartier’s announcement campaign, Hyunjin shows off some of Cartier’s iconic pieces. These include the new Trinity Cushion rings, which Cartier created to mark the momentous occasion of the line’s centennial, as well as the Panthère de Cartier watch.
While it remains to be seen what’s in store for this partnership, one can expect the boundaries of beauty and creativity to be pushed.
