PHOTO COURTESY OF LOEWE
Loewe is trading in Cupid’s arrows for hedgehog hearts this Qixi Festival. Bags like the Puzzle Fold Tote, for example, become the canvas on which a pair of lovestruck hedgehogs embark on a perforated path to forever. The Spanish fashion brand thus transforms the romantic holiday capsule collection into a whimsical world of prickly perfection.
PHOTO COURTESY OF LOEWE
The limited-edition bags are not only rendered in exclusive hues of Dark Burgundy, Sahara and Spring Green. Also accompanying them are gold and silver hedgehog pins to capture the spirit of the occasion. Other limited-edition bags, like the Flamenco Clutch in Dirty Mauve, also star the starry-eyed pair playfully navigating its braided handle.
PHOTO COURTESY OF LOEWE
Further enriching the narrative, Loewe introduces a cast of delightful companions in the form of hedgehog metal dice and soft felt charms. Sold separately, these whimsical accessories invite collectors to personalise their pieces further.
A bespoke animated short film complements the collection, bringing the hedgehogs’ love story to life. With the soothing voice of Chinese actor and host Lin Dongfu in narration, ‘A Tale of Catching Stars’ promises a visual (and auditory) feast. Directed by BAFTA-winning Nina Gantz, the stop-motion animation melds the artistry of traditional handicraft with contemporary storytelling.
Paper-cut flowers and fireflies illuminate the screen, while the unlikely pairings of hedgehogs, cactus fruit and durians create a surreal and enchanting world. The collection’s campaign imagery further inspire captivating installations, immersing shoppers in the magic of the Qixi Festival. Get ready to fall head over heels for Loewe’s hedgehog-themed Qixi collection.
