PHOTO COURTESY OF FENDI
To mark the By The Way 10th anniversary, Fendi launches an updated version for fall-winter 2024. Selleria stitching elevates the refreshed look, while the use of extra soft Cuoio Romano leather achieves a relaxed silhouette.
The new rendition showcases Fendi’s move toward a more demure, deconstructed aesthetic, as opposed to its semi-structured silhouette from seasons past. Tying in with a renewed emphasis on all things Selleria, the tone-on-tone macro stitches are done by hand, reaffirming the brand’s commitment to craft.
PHOTO COURTESY OF FENDI
The runway models styled the bag as a handheld clutch, a departure from traditional carrying methods via the top handles or shoulder sling. But don’t worry, each By The Way bag still comes with a detachable and adjustable shoulder strap. A knotted leather zip pull and a leather keyring further up its versatility.
As for colours, options include classic neutrals like Cappuccino and Dove Grey, as well as the timeless Black. The line-up also offers seasonal shades of Blue and Military Green. But if you prefer the monogrammed canvas over Cuoio Romano leather, then go for the signature FF jacquard.
Launched in Singapore, the By The Way Selleria comes in mini, medium and large sizes. But just for the By The Way Mini, Fendi shows extra love. Look forward to a vibrant palette, including playful shades of baby blue, pink, red and yellow.
