BTS’ Jin Lights Up Jeweller Fred As Global Brand Ambassador

PHOTO COURTESY OF FRED

PHOTO COURTESY OF FRED

In a momentous partnership, Parisian jewellery house Fred appoints Jin, of global pop phenomenon BTS, as its inaugural global brand ambassador. Praising Jin’s ‘radiant energy, artistic spirit and unwavering commitment to excellence’, Fred’s vice president and artistic director, Valérie Samuel, also hinted at a series of collaborative projects on the horizon.

As the new face of Fred, K-pop icon Jin effortlessly embodies the spirit of the brand’s iconic Force 10 collection. In a series of striking campaign photos, Jin dons pieces from the line, showcasing its signature blend of the unexpected.


The collection takes a rebellious turn, juxtaposing the ruggedness of a nautical-inspired braided steel cable with an elegant gold clasp. This unexpected pairing injects a modern edge into everyday wear while retaining a timeless feel. Versatile interchangeable elements also allow for effortless self-expression.

Originally a bracelet, Fred’s Force 10 has since expanded to rings, necklaces and earrings, all embodying the same spirit of relaxed sophistication. Channel your inner Jin and let his Parisian jewellery picks inspire your own statement style.

For more information, please visit FRED.com

PHOTOS COURTESY OF FRED

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