PHOTO COURTESY OF CHANEL
Global multi-hyphenate star Jennie turned heads at Chanel’s recent Coco Crush pop-up event in Seoul. Dressed in a chic LBD paired with sheer logo stockings and an adorable handbag, her entire ensemble oozed sophistication with a dose of cool. But it was the innovative Première Sound from Chanel adorning her neck that truly stole the show.
PHOTO COURTESY OF CHANEL
Chanel reinvented its iconic timepiece, transforming it into the multi-functional three-in-one. Created by the brand’s watch creative studio director, Arnaud Chastaingt, this piece seamlessly blends timeless design with cutting-edge technology.
Instead of adorning the wrist, the Première Sound (SGD21,450) cascades down like a statement necklace. But more surprises lie in its hidden functionality. Discreet wires on both sides transform into two stylish CC emblazoned earbuds, complete with an audio cable for connecting to your phone. Who needs AirPods when you can have this stylish and innovative accessory?
In other words, it’s a watch, a necklace and also a pair of earphones. And with both Lighting and USB-C audio adaptors included, there is really no reason not to. This marriage of tech, horology and style is sure to become a coveted item for collectors when it launches worldwide in Chanel’s WFJ and fashion boutiques on 2 September 2024.
For more information, do visit CHANEL.com
