PHOTO COURTESY OF GUCCI
Italian fashion house Gucci unveils its latest campaign featuring long-standing global brand ambassador, Xiao Zhan. The campaign is a special milestone for both, since 2024 officially marks the fifth year of their journey together. Seamlessly blending timeless charm with a contemporary narrative, creative director Sabato De Sarno takes viewers on a visual adventure through the streets of Milan.
PHOTO COURTESY OF GUCCI
The Italian city holds a special place in Xiao Zhan’s heart. He first encountered the now-iconic Horsebit 1955 bag on his first visit in 2019. Coming full circle, he now reunites with the bag while exploring the city anew. Photographer Tyrell Hampton translates precious moments and locations that resonate with Xiao Zhan into the dedicated campaign video, Together Again.
The Horsebit 1955, a signature Gucci piece renowned for its equestrian-inspired double ring and bar hardware and definitive silhouette, reappears in two standout styles. Aside from the OG design in Beige / Ebony GG Supreme Canvas with brown leather trims, Xiao Zhan also carries the Horsebit 1955 Shoulder Bag in red textured leather.
PHOTO COURTESY OF GUCCI
Sabato De Sarno’s first sneakers for the brand also make their debut in the campaign. Featuring the archival web stripe on a modern silhouette, the Re-Web Trainers come in white leather, complete with the Gucci script and Interlocking G on the web tag and eyelets.
Key pieces in Gucci’s latest ready-to-wear collection, the Horsebit 1955 and Re-Web Trainers are ideal for the contemporary individual. Both look set to conquer hearts as trusty companions for the everyday.
For more information, do visit GUCCI.com
PHOTOS COURTESY OF GUCCI
