PHOTOS COURTESY OF THE RESPECTIVE BRANDS
There’s always lots to look forward to in beauty land. Even more so from April onwards as exciting new brands are coming to Sephora. From highly anticipated K-beauty skincare to viral makeup from Los Angeles, here are five new brands to check out.
01 - Esmi Skin Minerals
Who says skincare can’t be colourful? This Australian-made, vegan and cruelty-free beauty brand has a range of fun, multi-coloured serums dubbed Skin Treats. All focus on protecting and strengthening skin microbiome. Its hero product? The anti-ageing 24K Gold Nourishing Oil that features 24-karat gold leaf flakes, evening primrose oil and vitamin E. ESMI SKIN
02 - Face Theory
Much like The Ordinary, fans adore this cult-favourite UK brand for its use of high-performing ingredients at an affordable price point. Not sure where to start? Consider bestsellers like its Ami-C Whip SPF30 moisturiser with niacinamide and vitamin C, as well as the Ceranight Night Oil O12 that’s loaded with ceramides and bakuchiol. FACE THEORY
03 - Kosas
Chances are, you’ve seen its famous Revealer Concealer making its rounds on social media. So if you’ve been waiting to swatch the super creamy and brightening concealer from the clean Los Angeles makeup brand that’s famous for infusing its makeup products with super nourishing skin-loving ingredients, you’ll be able to do so real soon. KOSAS
04 - Krave Beauty
For Krave Beauty, less is surely more. Founded by South Korean beauty YouTuber Liah Yoo in 2017, the K-beauty label is all about simplicity and uncomplicated basics. Case in point, its Oat So Simple Water Cream that features fewer than 10 ingredients. Also look forward to favourites like its skin-soothing Great Barrier Relief serum and its gentle Matcha Heartleaf Hydrating Cleanser. KRAVE BEAUTY
05 - Then I Met You
Founded by Charlotte Cho of popular K-beauty e-tailer Soko Glam, Then I Met You celebrates Korean beauty rituals and culture through its sensorial offerings. Its formulations are packed with heritage ingredients including persimmon and fermented rice. Popular products, for example, include its fan-favourite Living Cleansing Balm and Soothing Tea Cleansing Gel. THEN I MET YOU
For more information, do visit the brands’ respective sites
PHOTOS COURTESY OF THE RESPECTIVE BRANDS
